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You are here: Home > Data Cleansing > Name & Address Enhancements

Name & Address Enhancements
(Postcode Address File)

Changes to your customers and prospects addresses can degrade the quality and accuracy of your database. Whether you have postcodes that require updates, no postcodes, or missing address details, we can provide the solution. We can update your addresses by amending and allocating address details from the very latest Royal Mail Postcode Address File (PAF). Cleaning your address data lets your customers and prospects know that you care enough to address them correctly.

Missing names in a database can make any marketing or customer focused activity almost impossible. Sending correspondence addressed to ‘The Occupier’ is proved to have a dramatic effect on any consumer related campaign. It is as bad as having an incorrect or misspelt name on an item of mail or correspondence.

Extracting a telephone number from CNM’s Telephone Number Database requires a search by Name and Address, therefore missing Names makes any telephone campaign unworkable.  CNM’s Name Enhancement/Appending Service provides the solution to this by adding names to addresses extracted from our Consumer Database.

PAF Address Cleansing forms part of our Data Cleansing Service, an example of what you can expect from this service is shown below:-

Example

You have the following data in your consumer database:

Title Forename Surname Address1 Address2 Address3 Address4 Postcode
Before Data Cleansing against PAF
Mr David Smith 1 Cherry Tree Close       LS8 5AB
Mrs Margeret Taylor 14 Hope Wy Cln Vly Huddersfld W Yorks HD5 6FP

This data is cleansed by the PAF service to:

Title Forename Surname PAF Flag Address1 Address2 Address3 Address4 Postcode
After Data Cleansing against PAF
Mr David Smith PAF 1 CHERRY TREE CLOSE BRAMLEY LEEDS WEST YORKSHIRE LS8 5AB
Mrs Margeret Taylor PAF 14 HOPE WAY COLNE VALLEY HUDDERSFIELD WEST YORKSHIRE HD5 6FP

As you can see in the example in most cases we only need the postcode and the premise number to update the whole address to be PAF Compliant.

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