The Mailing Preference Service was introduced to support the consumer’s right to choose the mail they wished to receive.  The Register allows Direct Mailing companies to adjust their lists accordingly. It gives respect to the customer’s choice and helps companies to market considerately, ethically and economically.

The Baby Mailing Preference Service is in place to reduce the number of baby-related mailings individuals receive, where the parents have recently suffered the death of a baby.

Although adhering to the Mailing Preference Service (MPS) is not a legal requirement, members of the independent Direct Marketing Association (DMA) and responsible direct marketing companies, follow a comprehensive code of practice in order to avoid sending unwanted mailings and upsetting potential customers.

How does the service work?

You supply us with your address, including title, forename and surname, where available, and we match your addresses against the MPS file, flagging those individuals and addresses that have subscribed to the scheme.