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Gone Away Suppression
The Gone Away Suppression (GAS) file is the most comprehensive suppression file currently available, it currently holds over 26 million records containing information on individuals who have moved location since 1992. The database is collated by collecting both negative data (move outs) and positive data (move ins). In the UK 3,200,000 people move house every year - up to 7,000 every day.
The file not only contains those individuals that have moved house but also includes approximately 86% of deaths in the UK, however the file does not allow for the unique identification of deceased and movers. With an independently audited accuracy rating of 98.2%, it represents the pinnacle of suppression accuracy.
In the time it has taken you to read this page approximately 3 people will have moved to a new home, are they on your marketing list?
Gone Away Suppression forms part of our Data Cleansing Service, an example of what you can expect from this service is shown below:-
Example
You have the following data in your consumer database:
| Title | Forename | Surname | Address1 | Address2 | Address3 | Address4 | Postcode |
|---|---|---|---|---|---|---|---|
| Before Data Cleansing for Gone Aways | |||||||
| Mr | David | Smith | 1 Cherry Tree Close | Bramley | Leeds | West Yorkshire | LS8 5AB |
| Mrs | Margeret | Taylor | 14 Hope Way | Colne Valley | Huddersfield | West Yorkshire | HD5 6FP |
This data is cleansed by the gone away service to:
| Title | Forename | Surname | GAS Flag | New Address1 | New Address2 | New Address3 | New Address4 | New Postcode |
|---|---|---|---|---|---|---|---|---|
| After Data Cleansing for Gone Aways | ||||||||
| Mr | David | Smith | GAS | 1 Cherry Tree Close | Bramley | Leeds | West Yorkshire | LS8 5AB |
| Mrs | Margeret | Taylor | GAS | 138 West Place | Rothwell | Leeds | West Yorkshire | LS26 0JJ |
If you compare the 2 tables you can see that Mr David Smith has now gone-away from the given address so we flag the record with a GAS flag. Mrs Margaret Taylor has also moved from the given address but as we have this individual listed in our movers file we can supply the new address as in the second table.
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